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About Us
Vita Food Products, Inc. is comprised of two separate divisions;
seafood and specialty. A variety of seafood items are sold under the Vita®,
Elf®, and Grand Isle® brand names. Its products include pickled herring
in cream and wine based sauces, as well as lox and nova salmon. The company
markets other complementary specialty food products, such as cream cheese with
salmon, shrimp cocktail, horseradish, cocktail sauce, and tartar sauces. Vita
is the number one brand of refrigerated seafood, as well as the number one brand
of smoked salmon and herring.*
Vita Specialty Foods, a wholly owned subsidiary of the company, manufactures
and distributes products such as honey and Vidalia® Onion-based salad dressings
under the Virginia Brand® name. It also offers a line of gourmet salad dressings
and beverages under its Oak Hill Farms® brand; and a line of hot sauce-based
products under its Scorned Woman® brand name. In addition, the company has
brand name product licensing agreements with the Jim Beam® and Budweiser®
brands to produce and market various barbeque sauces, cooking sauces, steak
sauces, marinades, and other gourmet related products.
The company offers its products through a national distribution network of
food brokers to supermarket chains and wholesale clubs; and to institutional/food
service operations, such as restaurant chains, hotels, country clubs, cruise
lines, and other bulk purchasers. The company was incorporated in 1928 and is
based in Chicago, Illinois.
*From IRI Dollar Sales Report 11/5/06
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